Automated Marketing Campaign Setup

Set up an automated eBay Promoted Listings campaign using rule-based targeting.

What Is an Automated Promoted Listings Campaign?

An automated Promoted Listings (General) campaign allows eBay to automatically promote all current and future listings that meet your rules, removing the need for manual listing selection.

This setup ensures consistent visibility while keeping ad management fully hands-off.

Where to Start

Navigate through your eBay account to:

Sell → Advertising → Create new campaign → Promote your listings → General

Campaign Setup Steps

Create Campaign

Click Create new campaign
Select Promote your listings
Choose General

Add Listings (Rule-Based)

Click Add listings
Select Rule based
Click Create new rule

Rule-based campaigns automatically include new listings that meet your criteria.

Configure Rule

Define listing criteria (category, price range, quantity, etc. or choose all)
Save the rule

Set Ad Rate

Select Fixed ad rate
Enter 3–4%

This range balances visibility and ad cost for most listings.

Campaign Settings

Enter a Campaign name
Set End date to Continuous

Launch Campaign

Review all settings
Click Launch campaign

Important Notes

All future listings that match the rule will be added automatically.
You can edit rules or ad rates at any time.
Performance improves when combined with competitive pricing and fast handling times.

Once enabled, this campaign runs continuously with no ongoing manual maintenance.

Updated on: 01/15/2026

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