Improving Sell-Through: Refreshing Your Old or Inactive Listings

A simple, repeatable process to refresh inactive listings and boost your sell-through rate.

When to Churn

You should churn listings that meet the following conditions:

• Listing age over 21 days (3 weeks)
• 0 views, 0 watchers, and 0 sales
• No active promotions or meaningful traffic history worth keeping

Why Churn Listings

1. eBay favors new activity

eBay’s algorithm prioritizes listings that have recent engagement or have been newly listed.

2. Old inactive listings drag down account performance

Keeping old, unsold listings can hurt your overall sell-through rate, reducing visibility across all your listings.

3. Churning improves sell-through and visibility

Ending dead listings and relisting them (or replacing with fresh items) increases account health, boosts impressions, and helps listings rank higher in search results.

Step-by-Step Process

1. Identify Underperforming Listings

Navigate to:

Seller Hub → Listings → Active → Filter:

• Age > 21 days
• Views = 0
• Sales = 0

These are listings that are not generating any traction and are ready for churning.

2. End the Listings

Bulk-select the listings that meet the criteria and click End (do not revise).

Record ASINs if you want to track or relist later.

3. Repeat Weekly

Make churning a routine task:

• Review listings older than 21 days
• End and relist or replace 20–100 listings per week, depending on store size

This ensures consistent turnover, maintains visibility, and helps eBay recognize your account as active and reliable.

Updated on: 28/10/2025