Automated Marketing Campaign Setup
Last updated: January 15, 2026
++Set up an automated eBay Promoted Listings campaign using rule-based targeting.++
What Is an Automated Promoted Listings Campaign?
An automated Promoted Listings (General) campaign allows eBay to automatically promote all current and future listings that meet your rules, removing the need for manual listing selection. | This setup ensures consistent visibility while keeping ad management fully hands-off. |
Where to Start
Navigate through your eBay account to: Sell → Advertising → Create new campaign → Promote your listings → General
Campaign Setup Steps
Create Campaign
- Click Create new campaign
- Select Promote your listings
- Choose General
Add Listings (Rule-Based)
- Click Add listings
- Select Rule based
- Click Create new rule ||| Rule-based campaigns automatically include new listings that meet your criteria.
Configure Rule
- Define listing criteria (category, price range, quantity, etc. or choose all)
- Save the rule
Set Ad Rate
- Select Fixed ad rate
- Enter 3–4% | This range balances visibility and ad cost for most listings. |
Campaign Settings
- Enter a Campaign name
- Set End date to Continuous
Launch Campaign
- Review all settings
- Click Launch campaign
Important Notes
- All future listings that match the rule will be added automatically.
- You can edit rules or ad rates at any time.
- Performance improves when combined with competitive pricing and fast handling times. | Once enabled, this campaign runs continuously with no ongoing manual maintenance. |