Marketing: Campaigns

Campaigns are the containers for your Promoted Listings ads. You create a campaign, then add listings to it as ads on the Ads tab.

How it works

1. Create a campaign on the Campaigns tab.
2. Add listings to it as ads.
3. Track its results on the Reports tab.

Why it matters

Organizing ads into campaigns lets you group, budget, and measure your promoted listings by theme, season, or category instead of managing every ad individually.

Tip

Keep campaigns focused (one category or goal each) so the reports actually tell you what is working.