Marketing: Promoted Listings (Ads)

Ads, also called Promoted Listings, make your items appear as Sponsored in eBay search. You set a bid percentage per item and pay that share of the sale only when a buyer clicks the ad and buys.

Key points

• You only pay when an ad leads to a sale, so there is no upfront cost.
• Ads live inside a Campaign.
• This is different from Promotions, which are discounts rather than paid placement.

Tip

Start with a modest bid percentage and raise it only on items that already convert well. Promoting a listing that does not sell on its own rarely fixes the underlying problem.