Marketing: Promotions

Promotions are buyer discounts you set on listings you choose: markdowns, percent-off, or order discounts. You pick the deal and the dates.

Promotions vs Ads

• Promotions are discounts. There is no bidding and no per-sale fee.
• Ads (Promoted Listings) are paid placement where you bid and pay a share of the sale.

Use Promotions when you want to move inventory or reward buyers, and Ads when you want more visibility in search.

Tip

Time-boxed sales (a clear start and end) create urgency and tend to convert better than a permanent discount that buyers learn to wait for.