Marketing: Reports

The Reports tab shows how your marketing is performing across campaigns, ads, and promotions, so you can put more behind what works and cut what does not.

What to look for

• Ads — are promoted items returning more in sales than you pay in fees?
• Promotions — did a sale actually lift orders, or just discount sales you would have made anyway?
• Trends — which categories and items respond best to promotion.

Tip

Judge ads by return on ad spend, not clicks. Clicks feel good but only sales pay the bills. Shift budget toward the items with the best return.