Marketing: Store Emails

Store Emails let you send promotional emails to buyers who follow your eBay Store, putting your latest deals and arrivals in front of people who already like your store.

Why use it

• Followers are warm buyers who opted in to hear from you.
• A well-timed email can drive a burst of sales with no ad spend.
• It pairs well with Promotions: announce a sale to your followers.

Tip

Do not over-send. A focused email tied to a real promotion lands better than frequent generic blasts that train followers to ignore you.